Space That
Suits Your Style

Basework is a flexible office space that feels like working from home, designed for business professionals.

Basework is a coworking space and community hub located in Edmonton, Alberta, Canada. It provides flexible office space and resources for entrepreneurs, startups, and established businesses, as well as freelancers, creatives, and remote workers. Basework offers private offices, meeting rooms, event spaces, and shared workspaces, as well as amenities like high-speed internet, printing services, and complimentary coffee. In addition to its physical space, Basework also hosts various events, workshops, and networking opportunities to foster community and collaboration. The company’s mission is to provide an inclusive and supportive environment where individuals and businesses can grow, connect, and thrive.

Client Basework
Project Scope Brand Identity, Brand Vision, Copywriting, Creative Direction, Logo Design, Style Guide, Social Media, Website Design
Year 2021 - Present
Credits Chris Miller, Pitch Marketing Inc. Patrick O'Kane, Arkane Creative

How We Nailed It.


Research. Analysis. Plan. Attack.

In today’s highly competitive landscape, businesses need to have a solid strategy in place to stand out and succeed. That’s why at Basework, we believe in a tried-and-true approach of research, analysis, plan and attack. By conducting a comprehensive competitive analysis and identifying our unique selling points, we are able to gain a better understanding of our position in the market and how we can differentiate ourselves from the competition. From there, we work to truly understand our customer profile and develop a plan that targets the untapped market. Our approach is centered around putting in the time and effort to fully grasp the dynamics of the market and our customer base, so we can deliver the best possible service and product.


Design & Develop.

Our team of creative and skilled experts worked tirelessly to create a unique and standout brand identity for our client. We took into consideration their target audience, which comprised of professionals in search of the perfect workspace. Through thorough research, analysis, and strategic planning, we were able to create a brand identity that captures the essence of our client’s goals and objectives, while standing out from competitors.

Our approach included a carefully selected monochromatic theme, which adds a level of sophistication to the workspace environment. With this design choice, we aimed to create a sense of professionalism, reliability, and sophistication that appeals to the desired target audience. We believe that our attention to detail, meticulous planning, and implementation of well-thought-out solutions have resulted in a brand identity that not only meets but exceeds our client’s expectations.


Let’s Get This Out There.

When it comes to launching a new location for a business, one of the most important aspects to take into account is effectively promoting it amongst potential customers. As your helpful assistant, I can tell you that the best way to do so is through a comprehensive strategy that encompasses various marketing and promotional channels. In this case, our team opted for a multifaceted approach that included creating a unique and distinct identity for the business, which helped it stand out amongst competitors.

Additionally, we developed a user-friendly website that included an online booking system, making it easy for potential visitors to make reservations and plan their visit. We also leveraged social media by targeting specific demographics in the location’s proximity. By combining these efforts, we were able to successfully raise awareness and attract a steady flow of visitors to the site. 

How Important The Website Was To Telling the Story.

The goal of the website was to drive traffic to the location. Bookings were key to the growth of Basework, and our team was determined to make it happen. We conducted a thorough analysis of the market and competitors to identify opportunities to set Basework apart. Once we had a solid understanding of the target audience, we crafted an identity and website that would appeal to them.

Our team incorporated many call-to-actions throughout the website, including a flavor of what was offered at Basework. We included detailed information about all the amenities, so potential customers could feel comfortable taking a tour and eventually becoming a member.

We also recognized the importance of using social media to reach potential customers. Through targeted geolocating, we were able to get the word out and build a buzz around the location. Thanks to our efforts, Basework was able to establish itself as a popular and thriving workspace in the area.

The Home Away
From Home.

Happy Clients.

We aim to please & will always take the extra mile to make sure project success happens. It’s because we care.

Arkane is amazing to work with. I have used them for multiple projects and they are fantastic. We will continue to use them in the future. I highly recommend!