Their wearable device uses near-infrared light to optimize brain function, validated through trials for Depression (MDD), ADHD, and ASD. Niraxx’s cloud-based remote neuromodulation platform empowers users and clinicians with actionable intelligence for informed decision-making. Their patented e-textile technology ensures convenient, optimized PBM delivery and seamless patient management.
Commencing this project, our priority was to deeply comprehend the essence of the headband product and its accompanying app, designed to aid users coping with mental illness. Given the distinctive and innovative nature of this treatment within the public sphere, our initial focus rested on thoroughly understanding its intricacies. By examining the intricate light technology pattern housed within the head band, we aimed to conceive a distinctive icon that would not only stand out within the industry but also align seamlessly with the brand identity of Niraxx. We then provided key items such as vision, mission, purpose and differentiation points that will help Niraxx stand above the rest of the competition.
With the launch of a new product, there often arise initial hurdles in effectively communicating its unique selling points. This involves formulating a comprehensive content strategy and refining key messages to assist healthcare providers in conveying the product’s benefits to their patients. Simultaneously, it aims to attract potential investors or affiliates interested in fostering its reach across a broader market. Recognizing these challenges, the company decided to incorporate their brand strategy, utilizing a diverse array of marketing tools, including app design, website development, and various print media, to bolster brand awareness and establish a robust market presence.