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All Natural Pierogies.
Pierogerie Polish Foods Inc. is a family-owned and operated business that specializes in bringing authentic Polish cuisine to Canada.
Pierogerie specializes in handmade pierogies made with the finest ingredients, ensuring an authentic taste every time. They offer a variety of fillings, including potato and cheese, sauerkraut and mushroom, and ground meat.
But that’s not all – Pierogerie also offers other Polish dishes such as kielbasa sausage, golabki (stuffed cabbage rolls), and bigos (a hearty meat and cabbage stew). All dishes are made with the same care and attention to detail as the pierogies, and the company is committed to using high-quality, locally-sourced ingredients in their dishes to support local farmers and businesses. Pierogerie strives to make a positive impact on the environment through sustainable practices and invites everyone to come visit their shop and taste the difference that authentic Polish cooking can make.
How We Nailed It.
01.
All In The Family.
To truly capture the essence of Pierogerie’s family heritage and unique food product, we delved deep into their story and origins. We aimed to align the visual elements of the brand with the process and ingredients that make their food products so exceptional for the Alberta market. We took inspiration from the vibrant colours, historic elements, and beautiful patterns that are synonymous with Polish culture, and integrated them into the brand identity. These patterns serve to convey Pierogerie’s heritage and artistic flair, while also creating a memorable and engaging brand identity. We believe that by incorporating these traditional elements into the brand, we were able to effectively communicate the heart and soul of Pierogerie’s family-owned and operated business.02.
Something About That Ole Time Look.
It was important to reflect the company’s dedication to traditional Polish cuisine while also conveying a professional image. To achieve this, we opted for a rustic, vintage aesthetic that pays homage to the family’s roots and the long-standing history of Polish cuisine.
To create an easily transferable identity for Pieogerie, we utilized a design that could be applied across various mediums, including packaging. The distressed, old-world appearance of the logo’s typography reinforces the company’s commitment to traditional, handmade methods of cooking. Meanwhile, the use of monochromatic colors enables each pieogi flavor to have a unique representation without sacrificing the brand’s overall consistency and cohesiveness. Overall, the branding design speaks to Pieogerie’s authenticity and dedication to quality while maintaining a professional appearance.
03.
Using History Through Packaging Design.
Our team worked closely with Pierogerie to create a cohesive branding strategy that included packaging designs for each unique Pierogi flavor. We incorporated vibrant colors and intricate patterns that represent the product and its cultural heritage. Additionally, we designed a transparent bag with a gradient effect to showcase the Pierogies and provide complete transparency in product labeling. Our work also extended to creating booth designs, print brochures, and promotional materials to increase brand awareness.
