Pierogerie specializes in handmade pierogies made with the finest ingredients, ensuring an authentic taste every time. They offer a variety of fillings, including potato and cheese, sauerkraut and mushroom, and ground meat.
But that’s not all – Pierogerie also offers other Polish dishes such as kielbasa sausage, golabki (stuffed cabbage rolls), and bigos (a hearty meat and cabbage stew). All dishes are made with the same care and attention to detail as the pierogies, and the company is committed to using high-quality, locally-sourced ingredients in their dishes to support local farmers and businesses. Pierogerie strives to make a positive impact on the environment through sustainable practices and invites everyone to come visit their shop and taste the difference that authentic Polish cooking can make.
It was important to reflect the company’s dedication to traditional Polish cuisine while also conveying a professional image. To achieve this, we opted for a rustic, vintage aesthetic that pays homage to the family’s roots and the long-standing history of Polish cuisine.
To create an easily transferable identity for Pieogerie, we utilized a design that could be applied across various mediums, including packaging. The distressed, old-world appearance of the logo’s typography reinforces the company’s commitment to traditional, handmade methods of cooking. Meanwhile, the use of monochromatic colors enables each pieogi flavor to have a unique representation without sacrificing the brand’s overall consistency and cohesiveness. Overall, the branding design speaks to Pieogerie’s authenticity and dedication to quality while maintaining a professional appearance.
Our team worked closely with Pierogerie to create a cohesive branding strategy that included packaging designs for each unique Pierogi flavor. We incorporated vibrant colors and intricate patterns that represent the product and its cultural heritage. Additionally, we designed a transparent bag with a gradient effect to showcase the Pierogies and provide complete transparency in product labeling. Our work also extended to creating booth designs, print brochures, and promotional materials to increase brand awareness.