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The challenge was to create a playful yet professional visual identity that reflects curiosity, inclusivity, and the excitement of discovery while remaining versatile across various platforms.
We developed a custom logotype with a playful, rounded typeface to make science feel approachable. The “ALL!” portion is emphasized through colour and weight to reinforce the initiative’s message of inclusivity. Small scientific elements like test tubes and atomic symbols were subtly integrated to create a sense of wonder.
The brand colours were selected to inspire curiosity: blue for trust, green for growth, and orange for energy. A gradient effect was incorporated to reflect the diversity of STEM fields and make the brand feel modern and dynamic.
The identity was crafted for flexibility and scalability, ensuring it worked across print, digital, signage, and merchandise. High contrast and accessibility considerations were prioritized, allowing the brand to remain impactful across different environments.
Science for All now has a strong, engaging, and welcoming visual identity that invites every child and teen to explore STEM with confidence. 🚀
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Small, But Mighty Since 2018. All rights reserved. All wrongs reversed. © 2018-2025 Arkane Creative.
Arkane Creative acknowledges that we are on ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ (Amiskwacîwâskahikan), Treaty 6 Territory, which is a traditional meeting grounds, gathering place, and travelling route to the Cree, Saulteaux (So-toe), Blackfoot, Métis, Dene (De-nay) and Nakota Sioux (Sue). We respect the histories, languages, and cultures of First Nations, Metis, Inuit, and all First Peoples of Canada who cared for these lands for generations.
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