Malatest

Malatest provides customized research solutions to meet many diverse needs of a range of clients. From in-depth program evaluations to client satisfaction studies, they will design and implement a project to get results. When Malatest decided to update their brand, Arkane Creative took to task in developing an identity system that was an authentic expression of their professionalism and expertise.

Industry

Marketing Research

Location

Victoria, B.C Canada

Involvement

+ Brand Development
+ Brand Identity System
+ Print Design
+ Environmental Space Design

Collaborative Partners

Pitch Targeted Marketing

Before & After

The Brand

Visually, the new branding had to work for various platforms and the icon could be taken away from the name for various social media applications. The M created works creates various talking points and some hidden meanings. The M for Malatest is a obvious, but one of the elements they wanted was a puzzle/data as their clients usually come with a bunch of requests and need data to make effective information to grow their company. So showing the one colour piece thats different then the other was to show how Malatest are the missing piece. Also, a key word for Malatest is the word “Insight”, so we created a I like separation from the M icon with colour. The colour palettes were selected for their strong connection to water as the main office is in Victoria B.C. and also to reflect a professional tone and the green for growth and the bright shade for standing out from the competition. The font used is a perfect compliment to icon and is uppercase to create a strong impression.

Other Brand Options:

malatestideas

The Brand Approach

The best part of taking the icon and shaping it was creating a pattern that looks like 1’s and 0’s like data that would be provided from focus groups and various other services Malatest provides for their clients. The imagery was used to envoke confidence and clarity. Arkane Creative came up with various business cards, inside vinyl signage and of course a proposed website that we are working on currently.