Niik

Niik pronounced (n-eek), means “good” or “happy” is a structural engineering firm that is an industry-driven force that designs and builds strong and progressive structures on schedule while protecting the environment.

Industry

Structural Engineering

Location

Edmonton, Alberta

Involvement

+ Brand Development
+ Brand Identity System
+ Print Design

The Brand

The mark was inspired by the term in Iranian, Amir Jamshidi, the president of Niik wanted to have a corporate look with a twist. Arkane Creative took to task the usage of the name in a subtle manner. The “happy” face is made with the two dots and smile below the I’s. The “i” in Niik also creates two buildings holding the circles, as a support for the structural engineering component. The last item was to also illustrate two people talking “one on one”. This mark is simple, authentic, recognizable and easily applied in any scenario.